News Room

December 2019

Rice, Noodles & Pasta: Top Products 2019

Just over a third of our plates should be occupied by starchy carbohydrates at mealtimes, according to NHS guidelines. And in the battle for that portion of Brits’ plates, rice, noodles & pasta are winning the fight with the likes of potatoes and bread.

Combined sales are up 2.4% to £718.2m on 3.7% higher volumes. That’s an extra 16 million packs sold, with volumes rising across all three sectors. By far the biggest gains are in rice, which added £13.1m in sales over the past 12 months...

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October 2019

Laila expands into lentils, beans and flours

Rice brand Laila is expanding into lentils, beans and flours with the launch of 19 new products under ‘Laila Naturals’ brand.

The 19 skus span chickpeas and kidney beans to semolina, polenta and rice flour. The packaging follows the brand’s recent multi-million rebrand, and is fully recyclable...

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May 2019

Buy rice and donate to charity

The holy month of Ramadan which starts on May 5 is synonymous with generosity and giving.

Now, during Laila’s latest campaign, customers buying special 5kg or 10kg packs of Laila rice can use a unique on-pack code...

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Feb 2019

Dubai international launch for best-selling rice

The new look is being launched to the trade at the international Gulfood 2019 food festival, in Dubai this week - the world’s biggest food and beverage trade event with 5,000 exhibitors.

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Feb 2019

Laila Basmati continues rebrand with new strapline

Laila Basmati is rolling out its new ‘Love Laila Naturally’ strapline, as part of a multi-million pound rebrand to attract new consumers.

The move comes as Laila added more than £3m YoY to the rice category last year...

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Feb 2019

Laila unveils rebrand with new strapline and motif

Leading rice brand Laila has announced a global, multi-million pound rebrand, unveiling a new strapline and butterfly motif this week at Gulfood, Dubai 2019.

Building on the introduction of 100% recyclable packaging across its entire range of smaller bags last November...

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