A World Food brand in UK with Natural Credentials
since 1996

Laila is a flagship brand of Surya Foods, one of the leading basmati rice manufacturers and suppliers in UK. Since inception, we have been on an exciting journey – increasing our products range and reach over the decades and thus becoming world food leaders.

Have a glance at a few of our milestones, which highlight our journey to becoming the cream of the crop.

1996

The Laila brand was first introduced with the 20 kg bags of Laila Basmati Rice leaving from the Harwich mill and heading for London, Birmingham, Manchester and Bradford.

1998

In response to growing demand, Laila introduces new 5 kg and10 kg bags to the marketplace.

2002

Laila Rice launches its first TV advertising campaign in the UK.

2005

Laila extends its portfolio to include a range of premium chapatti flours.

2007

A remarkable year for Laila Rice as it achieves listings in both Asda and Tesco, making Laila brand accessible to thousands of more customers across the UK.

2010

Laila launches the ‘Rice for Life’ campaign to raise funds for Pakistan Flood Appeal in association with the Red Cross.

2011

Always evolving to newer consumer trends and market demands, Laila introduces a range of palatable pastes to complement its rice and flour brands.

2012

Laila undergoes a facelift, with the introduction of new vibrant packaging and brand identity.

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